Tourists

When tourists search with Bournemouth or Dorset in the prompt, AI usually surfaces Vitality Stadium early and ties it to behind-the-scenes access, the players' tunnel, and the club museum. The clearest tourist framing appears in Perplexity and Claude, for example, 'guided tours that take them through various areas of the stadium, including the dressing rooms, players' tunnel, and pitchside' and 'the Bournemouth Football Club Museum.' When the query broadens to generic football museum or visitor best-of searches, the stadium disappears and the answers pivot to Manchester, Barcelona, Munich, or US venues instead.

Corporate event planners

Corporate planners searching for conference venues, day delegate rates, offsites, or launch venues do not see Vitality Stadium at all. The answers either stay generic, or they surface Bournemouth hotels such as The NICI, The Green House Hotel, Bournemouth Highcliff Marriott, or non-Bournemouth venues like Crystal Springs Resort, with no move to AFC Bournemouth's venue hire offer. This means the stadium's non-matchday commercial offer is effectively invisible in this tribe.

Concert and major event promoters

Promoters asking for large-capacity, festival, exhibition, or coastal hire venues are not shown Vitality Stadium at all. Instead, AI routes them to generic arenas, coastal event venues, or BIC Bournemouth, which is the only Bournemouth-specific venue that appears in festival searches. The stadium's non-matchday hire offer is therefore not being matched to high-capacity event language.

Family experiences

For families, AI can surface Vitality Stadium with good detail when the query is Bournemouth-specific, including dressing rooms, pitchside access, the club museum, and adult supervision rules. However, the experience is inconsistent, because one response says there are no current tours except competition prizes, while another says it could not find a clearly advertised bookable kids tour page. Outside the Bournemouth-specific query, the answers often switch to other clubs' half-term offers or generic family museum suggestions instead of the stadium.