Tourists

For tourists, AI usually surfaces Craven Cottage as a heritage riverside stadium tour, not as a standalone destination brand. In the best responses it is described with concrete tour stops, such as the Johnny Haynes statue, dressing rooms, press room, and memorabilia bar, but weaker responses ignore it entirely and steer users to Chelsea or Wembley instead. The tour vocabulary is mostly framed around 'stadium tour' and 'historic football ground', not 'football museum' or 'things to do'.

Corporate event planners

AI does not naturally treat Craven Cottage as a conference or AGM venue, it only unlocks on the product-launch-by-the-Thames prompt. When it does, the answers are concrete and venue-led, referring to the Riverside Stand, Fulham Pier, meetings and conferences, private dining, and Thames-facing spaces. The gap is that generic corporate planners searching for DDR, offsites, or board meetings are sent elsewhere and never see Craven Cottage unless they already know the product angle.

Concert and major event promoters

Promoters do not see Craven Cottage at all. For west London capacity searches, the models push Eventim Apollo, Olympia, Wembley, Hurlingham Club, and Brentford instead, and for Thames-side concert searches they redirect to the Old Royal Naval College or Southbank venues. The absence is important because this tribe needs explicit capacity and production language, and AI never maps Craven Cottage into that frame.

Family experiences

Families do see Craven Cottage, but mainly as the quieter west London alternative. The strongest responses mention the Johnny Haynes Stand, the Cottage Pavilion, the Thames location, and the memorabilia bar, yet the half-term and fan-zone prompts reveal a major gap, because AI does not connect the venue to structured children’s programming or non-matchday family zones. When families ask broadly, other London stadiums are often recommended first.