Tourists

When tourists ask directly about Brighton, AI usually surfaces the Amex as the main stadium tour option and gives useful behind-the-scenes detail. The strongest answer set includes the official club tour route, hospitality lounges, tunnel, dugouts, and tour duration. When the query becomes generic, AI often stops naming the venue and shifts to other famous stadiums or museum experiences instead.

Corporate event planners

For corporate planners, AI does recognise the Amex as a conference venue, but usually only when the question is framed against Brighton Centre or asks directly about conference hire. The strongest answers mention 10 lounges, 21 executive boxes, five concourses, and capacity up to around 500 delegates, which aligns with the stadium's commercial offer. However, generic venue searches in Brighton largely default to Brighton Centre and hotel venues, so the Amex is not yet the first stop for planners searching by use case.

Concert and major event promoters

Promoter searches do not reliably surface the Amex as a first-line option. When it appears, AI frames it as a large-capacity venue with lounges or a reception capacity, but the centre of gravity stays with Brighton Centre or unrelated outdoor amphitheatres. The stadium's promoter proposition is therefore visible, but not dominant, and not described with promoter vocabulary such as dry hire, production access, or festival programming.

Family experiences

For family-tour intent, AI performs well and gives the Amex as the clear Brighton option. It highlights family pricing, under-18 tickets, family-of-four tickets, and the tours' behind-the-scenes appeal. But for broader family museum or family day-out queries, the Amex disappears and AI instead serves generic kid-friendly museums or unrelated family venues.